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FarmFoodFamily
Launch Pricing: This guide is $27 — price increases to $47 when the launch window closes. Closes in –:–:–
For suburban homeowners · All 6 US regions covered

Your yard can support
monarchs, breeding birds,
and native bees.

The Native Yard delivers the complete regional native plant system — the specific plants, the verified nursery sources, and the four-season management calendar — for your exact ecoregion. Not general advice. Yours.

Get The Native Yard — $27 today →
7-Day Action Guarantee 10 peer-reviewed sources Instant PDF download
The Native Yard — guide visual showing all 6 US regions, 140+ pages
10
Peer-reviewed studies
cited throughout
70+
Native plant species
with regional guidance
6
US regions covered
with specific plant lists
32
Chapters covering
every aspect of the system
3
Bonus Excel worksheets
included
Research drawn from: USDA PLANTS PNAS 2018 Frontiers in Ecology 2021 Proc. Royal Society B American Bird Conservancy Doug Tallamy / Univ. Delaware NatureServe 2025 WWF-Mexico / USFWS 2024
The Real Problem

You already want to do this.
The information is holding you back.

1
Symptom

You planted “native wildflowers.” Nothing happened.

The mix said “attracts pollinators.” You scattered it in April. By August: sparse, patchy coverage, a few black-eyed susans, and one monarch that passed through once. You bagged your leaves in November like you always have. You’re not sure if you did something wrong or if the whole thing is overhyped.

2
Consequence

The free content sends you in circles — and the wrong plants make it worse.

61% of plants sold as “native” at US nurseries include invasive species or out-of-region stock (Beaury et al., 2021). 51% of “bee-friendly” plants at major retailers contain neonicotinoid insecticides that kill the bees they’re marketed to attract (American Bird Conservancy, 2014). Generic content doesn’t tell you which milkweed is safe for Zone 9 versus which one accumulates an OE parasite that disables monarch wings. You can spend two seasons planting the wrong things from the wrong source and end up with less wildlife than before.

3
Identity

You’re starting to wonder if this is just not for someone like you.

Maybe native gardening is for people with rural land, or a master gardener certification, or a yard in the right region. Maybe your yard — suburban, smallish, HOA-adjacent — isn’t enough. You’ve read the same three articles that tell you to “plant natives” without telling you which ones, from where, timed to what. The gap between caring and knowing what to actually do feels wider than it should.

You’re not failing at this. You’ve been given incomplete information for an ecosystem-specific problem. The plants that support breeding birds, monarchs, and native bees in the Pacific Northwest are not the same plants that work in central Texas. No generic list can bridge that gap. A regional system can.

How This Guide Was Built

The four years between my first failed wildflower mix and this guide.

K
Kimberly Crawford
Landscape Architect & Agroecologist.
farmfoodfamily.com
What I wanted

A yard that actually worked ecologically. Not beautiful in a magazine sense — functional. Monarchs on milkweed. Birds that stayed to breed, not just visit. A garden the homeowner could point to in year three and say: this is doing something real.

What I started with

A typical suburban lot with an HOA and vague language about “maintained appearance.” No prior experience beyond a vegetable garden. And a bag of wildflower mix from a big-box store that cost $14 and promised monarchs.

What didn’t work

That first wildflower mix failed. I replanted with coneflowers from Home Depot — they turned out to be neonicotinoid-treated. I bought a butterfly bush because the label said “monarchs love it.” I had tropical milkweed in Zone 7, and I bagged every leaf in November because that’s what you do. Three seasons of real effort, and my yard was ecologically indistinguishable from the neighbors’ conventional lawn.

“I sat on the back steps in October looking at another empty garden bed and genuinely thought: maybe I don’t live in the right place for this.”
What changed it

I stopped looking for general native plant advice and started reading the actual research. Narango et al. in PNAS. Beaury in Frontiers in Ecology. Satterfield on OE parasite accumulation on tropical milkweed. Tallamy on keystone plants. The research was specific in a way the blog posts never were. And the specificity was the point: the 70% native plant threshold for supporting breeding birds is a real, measurable number from a real study. The OE accumulation on tropical milkweed is a documented mechanism, not a preference. This was an information problem, not a gardening problem.

6
Monarchs on the goldenrod that September afternoon
140+
Pages of regional systems, built from that research
32
Chapters covering plants, sourcing, design, season care
“I’m not a naturally gifted gardener. I’m someone who finally had the right information — specific to my region, verified to the source.”
How It Works

Five things you’ll know before you buy a single plant.

📋

What it is

A 140+ page PDF guide structured in 8 parts, 32 chapters. Yours permanently, offline-ready.

🏡

Who it’s for

Suburban homeowners who want ecological results in their yard — whether that’s monarchs, breeding birds, or native bees — but don’t know which plants to trust or where to get them.

⚙️

What it does

Gives you a specific regional plant list, a sourcing verification system, an HOA strategy, and a four-season care calendar calibrated to your climate zone.

📦

What’s inside

8 parts: why it matters / regional plant guides (6 US regions) / nursery verification / garden design / monarchs & butterflies / seasonal care / quick-reference toolkit. Plus 3 bonus Excel worksheets.

⏱️

How long

Read your regional chapter in under 2 hours. Identify your first plant purchases the same day. First ecological results visible by the end of your first growing season.

This guide is NOT for you if:

  • You want a coffee-table book with attractive photos but no actionable system
  • You’re looking for overnight results — this is a first-season investment in a multi-year garden
  • You already have a working native plant garden producing documented wildlife results
  • You want forum opinions rather than peer-reviewed research as your sourcing basis
What You Get

Four systems. Every dimension of the problem covered.

The Regional Plant System

Chapters 7–13 give you a complete vetted plant list, bloom calendar, invasives reference, companion planting guide, and care calendar — specific to your ecoregion.

Functional Know exactly which 20 native species to plant in your specific region — not a generic North American list
Emotional No more second-guessing at the nursery whether a plant actually belongs in your yard
Social When a neighbor asks why you’re pulling English Ivy and replacing it with Spicebush, you have a real answer
Identity You become someone who knows their regional ecology — not someone who gardens by feel

The Nursery Verification System

Chapters 14–16 give you the 5 questions to ask any nursery, the visual red flags to catch before you buy, and the trust hierarchy from native plant society sales down to big-box last resort.

Functional Walk out of any nursery knowing whether the plant you’re holding is what it claims to be
Emotional Stop spending money on plants that work against the wildlife you’re trying to attract
Social Ask the five questions and watch the nursery staff’s answer tell you exactly how much to trust their stock

The HOA Navigation Strategy

Chapter 19 gives you the 5-step HOA proposal system, a fill-in-the-blank landscape plan template, state-by-state protection law summary, and a violation response letter.

Functional Submit a landscape plan before you plant and convert 80% of HOA conflict risk before it starts
Emotional Build the garden without waiting for permission you may never receive otherwise
Identity You’re not the neighbor with the “messy yard” — you’re the neighbor with the certified wildlife habitat

The Seasonal Care System

Chapters 23–26 replace every conventional maintenance habit with the ecologically correct version — including the specific dates, soil temperature thresholds, and the two things you should never do in October.

Functional Know exactly what to do in every month — and why leaving stems at 12–18 inches through April is protecting next year’s native bees
Emotional Stop the guilt of feeling like you’re doing it wrong — most of what native plants need is less intervention, not more
Social When a neighbor asks why your garden still has standing stems in February, you have the 94% statistic ready
The After

What a yard working the way it’s supposed to feels like.

It’s a Saturday morning in late September — your third growing season. You step outside with your coffee while the light is still low and flat across the meadow corner you started two years ago. The New England asters are at their peak, a dense cloud of purple that’s so thick with movement you can see it shift from 30 feet away. You count monarchs: one, two, three, five. Refueling on their way south, on nectar from plants you grew from locally-sourced seed.

You don’t have a large yard. The native bed occupies maybe 300 square feet of what used to be grass you mowed every ten days. The rest of the lawn is still lawn. But the habitat that 300 square feet creates is not 300-square-foot habitat — it’s a node in a network that extends to every native yard within a half-mile. You’ve watched the goldfinches arrive in October for three consecutive years to harvest the coneflower seed heads you’ve learned to leave standing. Last July, you found Karner Blue butterfly eggs on the wild lupine in the back corner. Federally endangered.

Your neighbor from two doors down asks what you’re growing, because she’s noticed the difference from the sidewalk. You show her the iNaturalist log on your phone — 47 species documented since you started. She asks where to begin. You know exactly what to tell her.

Dopamine

Counting monarchs and watching the number increase from one to five in the span of ten minutes.

Oxytocin

Your neighbor asking where to begin — and you knowing the answer well enough to give it without hesitation.

Serotonin

Three consecutive years of goldfinches on the seed heads you were patient enough not to cut.

Endorphin

Federally endangered butterfly eggs on plants you grew from seed, in the yard you once thought was too small.

Why Trust This

Research-backed. Field-tested. Nothing invented.

📚

10 peer-reviewed studies

Every ecological claim traces to a published source — Rosenberg et al. (Science, 2019), Narango et al. (PNAS, 2018), Satterfield et al. (Proc. Royal Society B, 2015), Beaury et al. (Frontiers in Ecology, 2021), and six others. The citations are in the guide, with the specific finding used clearly identified.

🌿

All 6 US regions, verified

Plant lists were verified against USDA PLANTS database native status by county, cross-referenced with Lady Bird Johnson Wildflower Center data, and reviewed against regional Lepidoptera host records from Tallamy’s research at the University of Delaware. No species appears in a regional list without confirmed native status for that region.

🔬

Built from the research up

This guide was not written from experience first and sourced second. It was built from the research — the 70% native plant threshold, the OE parasite mechanism on tropical milkweed, the neonicotinoid contamination data — and the practical guidance was developed to make that research actionable for a suburban yard.

🏡

Tested in a real suburban yard

Not a rural property. Not a demonstration garden. A typical suburban lot with an HOA, limited square footage, and the same constraints most readers face. Everything in the guide was tested against what is actually achievable in a typical suburban setting — including the HOA strategy, which came from a real violation notice response.

What You Get

Everything in one place. One price.

“The value of the right information = (the ecological impact it enables) ÷ (the seasons you’d otherwise spend guessing)”

  • The Native Yard — Complete PDF Guide
    140+ pages · 32 chapters · 8 parts · 6 US regional plant systems · 20+ original diagrams
    $39
  • Bonus: Plant Selector Worksheet
    5-tab Excel: Yard Profile · 70-plant selector · Bloom Calendar Planner · Nursery Checklist · Wildlife Sightings Log
    $19
  • Bonus: Seasonal Care Worksheet
    4-tab Excel: Monthly Care Calendar · Deadhead Decision Guide · Watering Schedule · Stem Cutting Guide
    $15
  • Bonus: Complete Toolkit Workbook
    7-tab Excel: Year 1-3 Tracker · Invasive Removal · Milkweed Quick Reference · ROI Calculator · Companion Combos · Seed Calendar · Biodiversity Log
    $19
Total value if sold separately
$92
All Included
Total value: $92
$27
You save $65 — 70% off
  • The Native Yard PDF Guide (140+ pages)
  • Plant Selector Worksheet (5 tabs, 70 species)
  • Seasonal Care Worksheet (4 tabs)
  • Complete Toolkit Workbook (7 tabs)
  • 7-Day Action Guarantee — or your money back
Get Instant Access → $27
🔒 Secure checkout 📥 Instant download ✓ 7-Day Guarantee
Own more than one yard problem?

Get this guide — plus 7 more — in the Complete Yard Transformation Bundle

This guide is one of 8 complete systems covering design, drainage rescue, budget projects, narrow lots, large lots, low-maintenance yards, dog-proofing, and native planting — 1,600+ pages and 20+ bonus worksheets in one download.

$208$67
Upgrade to the Full Bundle →

Save 68% · Instant download · Covered by the 7-Day Action Guarantee

The Guarantee

Try the system. If it doesn’t work, I’ll refund you.

7
Day Action
Guarantee
Complete one task. If it doesn’t work, get your money back.

You’ve probably bought a gardening resource before and felt like it didn’t quite answer the question you actually had. Generic advice that applied to everyone applied to no one specifically. I built this guide to be the opposite of that — regional, specific, research-backed. But I also know that trust is earned, not asked for.

Here’s the guarantee: open the guide, find your regional chapter (Chapters 7–13), and complete the Yard Profile assessment in the bonus Plant Selector worksheet. If you do that one thing in the first 7 days and the regional plant list doesn’t give you specific, actionable guidance for your yard — email me and I’ll refund your $27 in full, no explanation required beyond “I completed the profile and it didn’t work for me.”

That’s the action gate: one worksheet, one regional chapter. It takes 20 minutes. If after 20 minutes you don’t have a clear picture of what to plant, where, and from what source — you get your money back.

L1

7-Day Action Guarantee: Complete the Yard Profile + read your regional chapter. If it doesn’t work for you, email hello@farmfoodfamily.com within 7 days for a full refund.

L2

Free lifetime updates: When the guide is updated with new research or regional data, you get the updated version at no additional cost.

L3

Email support window: Questions about plant selection for your specific situation? Email within 30 days of purchase and I’ll respond personally.

L4

Edge case support: HOA violation notice, unusual soil situation, or plant that doesn’t match the guide’s description? Reach out — I’ll help you work through it.

Be Sure Before You Buy

This guide is the right fit if — and only if —

✓ This IS for you if…

  • You have a suburban yard — even a small one — and want it to support real ecological function: monarchs breeding, native bees nesting, birds of conservation concern staying to raise young.
  • You’ve tried “planting natives” before and gotten unclear results, and you suspect the issue was which plants, not whether the whole project is possible.
  • You’re willing to spend one growing season doing this correctly — the regional plant selection, the verified nursery sourcing, the Cues to Care design that makes the garden read as intentional.
  • You want the research behind the recommendations, not just the recommendations — because knowing why the 70% native plant threshold matters makes you more likely to reach it.

✗ This is NOT for you if…

  • You want a decorative wildflower garden focused on aesthetics — this guide is built around ecological function, which often produces beauty as a side effect but never as the primary goal.
  • You’re not willing to change your fall cleanup habits — the “Leave the Leaves” and “Leave the Stems” practices are non-negotiable for the ecological outcomes the guide promises.
  • You’re looking for a solution that doesn’t involve verifying where your plants came from — if you want to keep buying from big-box garden centers without asking questions, this system won’t work as described.
  • You already have a native plant garden producing documented wildlife results across three or more seasons — the guide will not tell you much you don’t know.
Common Questions

Before you decide.

I don’t have much time. How long does this actually take?
The guide was written for people who have a yard, not a botanical garden staff. Your regional chapter takes about 90 minutes to read completely. The Yard Profile worksheet takes 20 minutes to fill out. The first plant purchase can happen at your next native plant society sale. The actual planting — a starter bed of 5–7 species — takes a half Saturday. You don’t need to do the whole thing at once. The bloom calendar and seasonal care system are designed to fit into the time you already spend in your yard.
I’ve read other native plant books and they didn’t tell me anything specific enough to act on.
That’s the central problem this guide was built to solve. Most native plant resources cover the entire country in broad strokes: “plant native oaks,” “avoid invasives.” This guide gives you the specific species list for your EPA ecoregion, the specific nursery questions to verify provenance, the specific bloom calendar that fills the gaps in your specific region’s season. If Chapter 9 (Midwest) or Chapter 12 (Pacific NW) doesn’t give you a more specific action plan than any other source you’ve used, the 7-Day Action Guarantee covers you.
Is $27 a reasonable price for a PDF? I can find native plant info for free online.
The free content exists. It’s also the reason most people spend two or three seasons getting unclear results — it’s generic, unverified, and often wrong on the specifics that matter most (like which milkweed is safe in Zone 9, or why that “bee-friendly” plant from Home Depot might be poisoning the bees). This guide costs $27, includes 140+ pages of regional systems and 16 bonus worksheet tabs, and covers its cost the first time it steers you away from a $30 plant purchase that would have worked against your ecological goals. The guarantee removes the financial risk from the decision.
What if the plants in my region are hard to find?
Chapter 15 covers this in full — including 9 vetted mail-order native nurseries organized by region, a guide to finding your state’s native plant society sale (typically the highest-trust and lowest-cost source available), and a framework for identifying plants even when they’re not at your local nursery. The guide was tested against the reality that most suburban homeowners don’t have a specialist native nursery within 10 miles. Mail order is explicitly part of the system.
My HOA has strict rules. Will this actually work for me?
Chapter 19 is dedicated entirely to this. It includes a state-by-state summary of native plant protection laws (17+ states have relevant legislation as of 2025), the 5 Cues to Care design elements that make a native garden read as intentional to HOA boards, a fill-in-the-blank landscape plan template for proactive submission before you plant, and a violation response letter template. The guide was partly built from a real HOA violation notice and the response that resolved it. The HOA chapter applies to your situation before you plant — not after a violation.
I’m thinking about it. Can I just buy it later when I’m ready to start?
Two things happen when you wait: the launch price ends (it’s going to $47), and the planting season you’re in right now moves on. The guide is useful at any point in the year — the fall planting chapter, seed starting calendar, and winter planning section mean there’s meaningful work to do in every season. But the best time to start the Yard Profile, identify your regional plant list, and reserve your spots at native plant society spring sales is now, before the spring rush depletes their stock of the most ecologically valuable species.
I’m not very tech-savvy. What format is this, and how do I open it?
The main guide is a PDF — opens in any browser, on any device, with no special software required. The bonus worksheets are Excel files (.xlsx) that open in Microsoft Excel, Google Sheets, or Apple Numbers. After purchase through Gumroad, you’ll receive an email with download links immediately. If you have any trouble with the files, email hello@farmfoodfamily.com and I’ll help you within 24 hours — file access problems are never subject to the 7-day window, I’ll fix them immediately.
From Readers

What happened when they stopped guessing and used the system.

Fast Win
★★★★★

“I read Chapter 9 (Midwest) on a Thursday night. By Saturday I had a list of 8 plants, a nursery appointment, and knew exactly which three questions to ask. I’ve been trying to figure this out for two years from blog posts.”

M
Margaret T.
Columbus, OH
Full Transformation
★★★★★

“Third season. We counted 6 monarch species visits in September, documented 3 native bee species I couldn’t identify before, and had goldfinches on the coneflower seed heads through January. My neighbor asked what I was growing. I showed her the iNaturalist log: 34 species. She bought the guide the same week.”

D
David R.
Herndon, VA
Overcame Doubt
★★★★★

“I genuinely thought my yard was too small and my HOA was too strict. The HOA chapter walked me through submitting a plan before I planted anything — I never got a single violation notice. The Cues to Care design meant my neighbors actually complimented the garden. Small yard, no violations, monarchs on the milkweed.”

S
Susan K.
Atlanta, GA

The information that changes what your yard can do.

140+ page PDF guide · 32 chapters · 6 regional plant systems · 20+ original diagrams · 3 bonus Excel workbooks (16 tabs total) · 7-Day Action Guarantee

$92 value $27
Get Instant Access → Only $27 today
🔒 Secure Gumroad checkout 📥 Instant PDF download ✓ 7-Day Action Guarantee

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